Brooke Hall is the Founder and CEO of What Works Studio, a hybrid incubator/design firm that builds movements and elevates brands. The Baltimore-based studio invents, launches and implements big projects to tackle big problems.
Brooke Hall and Justin Allen are the founders of Light City Baltimore, America’s first large-scale light festival. The couple launched and implemented Light City as a long-term, grassroots project to spark city-wide collaboration, create economic opportunities for locals, and shift the image of Baltimore in the eyes of the world.
The couple also founded What Weekly, an online magazine committed to documenting the Baltimore Renaissance and distributing the beautiful stories about Baltimore that you won't find in the national media.
Brooke was recently honored as 1 of 50 Young Cultural Innovators from around the world by the Salzburg Global Seminar. Her work has been featured in in New York Times, The Guardian, Huffington Post, Spin, Baltimore Business Journal, Baltimore Magazine, Baltimore Sun, #1 on the Front Page of Reddit, CBS News, ABC News, New York Magazine, Southwest Magazine, and in a permanent exhibition at The Smithsonian's National Museum of American History.
Having been trained in dance from childhood, she studied painting, photography and theater while she earned a B.A. in Philosophy and Literature from the Wilkes Honors College of Florida Atlantic University. Brooke is the Board President of the Historic Charles Street Association, an Executive Committee Member of the Charles Street Development Corporation, Board Member of Downtown Partnership of Baltimore, Board Member of Baltimore Festival of the Arts, Inc, and Co-Founder/Steering Committee Member/Chairman's Council Member of Light City Baltimore.
Brooke, Justin and their two small kids live in Roland Park, Baltimore City.