Brooke Hall is the Founder and CEO of What Works Studio, an award-winning marketing and creative agency that fuels movements, builds communities, and elevates brands.

Brooke Hall and Justin Allen are the founders of Light City Baltimore, America’s first large-scale light festival. The couple launched and implemented Light City as an economic development project that sparks city-wide collaboration, creates economic opportunities for locals, and shifts the image of Baltimore in the eyes of the world.

In its first year, Light City welcomed more than 400,000 people over seven nights, and added $33.8 Million dollars to the local economy. Light City Baltimore will be an annual event, returning March 31 - April 8, 2017.

The couple also founded What Weekly, an online magazine committed to documenting the Baltimore Renaissance and distributing the beautiful stories about Baltimore that you won't find in the national media.

Brooke was recently selected as one of only 50 Young Cultural Innovators from around the world by the Salzburg Global Seminar. Her work has been featured in New York Times, The Guardian, #1 on the Front Page of Reddit, CNN, New York Magazine, and in a permanent exhibition at The Smithsonian's National Museum of American History. Brooke was named Top 40 Under 40 by the Baltimore Business Journal and Innovator of the Year by The Daily Record.

Having been trained in dance from childhood, she studied painting, photography and theater while she earned a B.A. in Philosophy and Literature from the Wilkes Honors College of Florida Atlantic University. Brooke is the Board President of the Historic Charles Street Association, an Executive Committee Member of the Charles Street Development Corporation, Board Member of Downtown Partnership of Baltimore, and Co-Founder of Light City Baltimore.

Brooke, Justin and their two small kids live in Roland Park, Baltimore City.

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